Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday, December 1, 2016

Susanna Fier, Esq., VP of Public Affairs and Marketing, Elliot Health System



Today’s guest is Susanna Fier, the Vice President of Public Affairs and Marketing for the Elliot Health System in Manchester, New Hampshire.

Susanna made a mid-career transition from law to healthcare. Prior to coming to the Elliot, she worked as an attorney specializing in civil litigation, arguing cases all the way to the state supreme court. In this podcast we talk about how she became a lawyer, what it was like to be represent clients in court, and then how her prior experience helps her do her job today as a member of the senior leadership team in the Elliot Health System. Susanna explains how she manages communications, both internally and externally, her relationship with the press, and how she prepares members of her organization to interact with the press themselves.

Susanna and I had a lengthy conversation, and I think I probably laughed more in this interview than any other, so I have produced two versions of this podcast, an abridged version and an extended version.


Links to the Podcast:
Soundcloud 

Stitcher: http://www.stitcher.com/podcast/the-health-leader-forge
iTunes: https://itunes.apple.com/us/podcast/healthleaderforge/id981989377
YouTube: https://youtu.be/qZ0yh4Ae-6U

Link to transcript here.

Links to Selected Topics Discussed

The Elliot Health System

Mary & John Elliot Charitable Foundation

University of New Hampshire School of Law

University of Vermont






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Sunday, May 15, 2016

Roderic Olvera Young, Executive Vice President, Chief Communications and Marketing Officer Dartmouth-Hitchcock Health


Today’s guest is Roderic "Roddy" Olvera Young, Executive Vice President, and Chief Communications and Marketing Officer Dartmouth-Hitchcock Health.

In this podcast, Roddy shares his nearly three decades of experience in communications and public relations in a wide variety of governmental and private organizations, among them including being the press secretary for NASA, as well as being a consultant for firms involved in public relations crises while working with MSL Group/TMG Strategies prior to coming to his current role at Dartmouth-Hitchcock.

This is a valuable podcast for any current or aspiring health leader to listen to because Roddy reveals some of the key mistakes leaders make when working with strategic communications and dealing with the press and provides insight on how to engage in a long term strategic messaging effort.

Links to the Podcast:
Soundcloud: https://soundcloud.com/healthleaderforge/roderic-young-interview
Stitcher: http://www.stitcher.com/podcast/the-health-leader-forge
iTunes: https://itunes.apple.com/us/podcast/healthleaderforge/id981989377

Podcast Outline

Time Topic
0:01:47 Background, education, and coming to public relations
0:03:09 Press Secretary for Congressman Estaban Torres
0:09:54 Press Secretary for NASA
0:24:36 Comparing work on the Hill to work at NASA
0:25:56 public relations crisis management with MSL Group/TMG Strategies
0:46:47 transition to Dartmouth College, then Dartmouth-Hitchcock
0:48:45 about Dartmouth-Hitchcock Health System
0:52:20 about the communications and marketing team at DH
0:54:40 the difference between marketing and communicaitons
0:56:38 how his work history prepared him for his current role
0:57:30 WII-FM - telling meaningful stories to engage the audience
0:59:58 healthcare communications vs. other industries
1:02:33 managing communications for a diverse organization
1:05:10 branding and brand management in health care
1:07:12 strategic messaging
1:08:47 mistakes healthcare leaders make when dealing with the press
1:10:08 social media and the PR landscape
1:14:01 lessons learned the hard way
1:18:16 professional organizations
1:19:58 advice to early careerists interested in communications


Links to Topics Discussed:

Dartmouth-Hitchcock Health

Communications and Marketing at Dartmouth-Hitchcock

NASA




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