Sunday, May 15, 2016

Roderic Olvera Young, Executive Vice President, Chief Communications and Marketing Officer Dartmouth-Hitchcock Health


Today’s guest is Roderic "Roddy" Olvera Young, Executive Vice President, and Chief Communications and Marketing Officer Dartmouth-Hitchcock Health.

In this podcast, Roddy shares his nearly three decades of experience in communications and public relations in a wide variety of governmental and private organizations, among them including being the press secretary for NASA, as well as being a consultant for firms involved in public relations crises while working with MSL Group/TMG Strategies prior to coming to his current role at Dartmouth-Hitchcock.

This is a valuable podcast for any current or aspiring health leader to listen to because Roddy reveals some of the key mistakes leaders make when working with strategic communications and dealing with the press and provides insight on how to engage in a long term strategic messaging effort.

Links to the Podcast:
Soundcloud: https://soundcloud.com/healthleaderforge/roderic-young-interview
Stitcher: http://www.stitcher.com/podcast/the-health-leader-forge
iTunes: https://itunes.apple.com/us/podcast/healthleaderforge/id981989377

Podcast Outline

Time Topic
0:01:47 Background, education, and coming to public relations
0:03:09 Press Secretary for Congressman Estaban Torres
0:09:54 Press Secretary for NASA
0:24:36 Comparing work on the Hill to work at NASA
0:25:56 public relations crisis management with MSL Group/TMG Strategies
0:46:47 transition to Dartmouth College, then Dartmouth-Hitchcock
0:48:45 about Dartmouth-Hitchcock Health System
0:52:20 about the communications and marketing team at DH
0:54:40 the difference between marketing and communicaitons
0:56:38 how his work history prepared him for his current role
0:57:30 WII-FM - telling meaningful stories to engage the audience
0:59:58 healthcare communications vs. other industries
1:02:33 managing communications for a diverse organization
1:05:10 branding and brand management in health care
1:07:12 strategic messaging
1:08:47 mistakes healthcare leaders make when dealing with the press
1:10:08 social media and the PR landscape
1:14:01 lessons learned the hard way
1:18:16 professional organizations
1:19:58 advice to early careerists interested in communications


Links to Topics Discussed:

Dartmouth-Hitchcock Health

Communications and Marketing at Dartmouth-Hitchcock

NASA




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Sunday, May 1, 2016

Laura Curnan, Executive Director, High Point Village Retirement and Assisted Living Community



Today's guest is Laura Curnan, the Executive Director, High Point Village Retirement and Assisted Living Community in Enumclaw, Washington. Laura has been the Executive Director at High Point since 1990, coming to assisted living management after having worked in retirement community management.

In this podcast we talk about how assisted living works, what kind of services are provided, and how the industry fills a niche between retirement communities and nursing homes.

Laura talks about creating a community that is welcoming and comfortable for her residents, and that "brings retirement to life."

This was an educational interview for me because I personally have not had much exposure to the assisted living industry, but clearly this is an industry that will continue to grow in importance. Today there are over 30,000 assisted living facilities in the United States providing care for more than one million residents (SBDC), and it is poised to continue to grow with the aging of the Baby Boom generation.


Links to the Podcast:
Soundcloud: https://soundcloud.com/healthleaderforge/laura-curnan-executive-director-high-point-village-retirement-and-assisted-living-community
Stitcher: http://www.stitcher.com/podcast/the-health-leader-forge

iTunes: https://itunes.apple.com/us/podcast/healthleaderforge/id981989377

Links to Topics Discussed:

High Point Village

Village Concepts

American Health Care Association

Assisted Living Federation of America




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